In the competitive landscape of the automotive aftermarket industry, a Minimum Advertised Price (MAP) policy plays a critical role in maintaining brand value and promoting fair competition among retailers. A well-crafted MAP policy can protect brand image, uphold retailer confidence, and prevent price wars that could undermine the market. This article explores how an automotive aftermarket company should formulate its …

We are often asked, “Is MAP legal under Federal Antitrust Law?” This question is especially pertinent for automotive aftermarket part manufacturers. This article aims to provide a comprehensive answer to this question, shedding light on the legality and implications of MAP policies under Federal Antitrust Law. Understanding MAP Policies Minimum Advertised Price (MAP) policies are a common tool used by …

In today’s fast-paced, digital-driven world, the automotive aftermarket industry is undergoing a significant transformation, with MAP (Minimum Advertised Price) policies playing a pivotal role. These policies have begun to reshape the industry in ways never seen before, influencing product pricing strategies, online advertising, and the overall health of the industry. Understanding MAP Policies Before we delve deeper into the impact …

In the competitive landscape of the automotive aftermarket industry, maintaining control over how your products are priced in the market is crucial. One effective way to do this is through a Minimum Advertised Price (MAP) policy. This article will guide you through the five steps to building a MAP policy, its importance, and how to enforce it effectively. Understanding MAP …

The Minimum Advertised Price (MAP) policy is a critical tool used by manufacturers and distributors to maintain brand integrity and ensure fair competition among retailers. MAP policies set a floor price for products, below which retailers cannot advertise. However, not all retailers respect these guidelines, leading to conflicts and potential brand value erosion. This article explores the legal options that …

We’re diving into a topic that’s crucial to our industry: MAP monitoring. Specifically, we’re exploring how MAP monitoring is beneficial to SEMA. If you’re not familiar with MAP monitoring, don’t worry. We’ll cover everything you need to know in this comprehensive guide. Understanding MAP Monitoring Minimum Advertised Price (MAP) monitoring is a crucial process that brands use to ensure sellers …