The Art of Crafting a MAP Policy for the Automotive Aftermarket: Strike System, Enforcement, and Retailer Perspectives
In the competitive landscape of the automotive aftermarket industry, a Minimum Advertised Price (MAP) policy plays a critical role in maintaining brand value and promoting fair competition among retailers. A well-crafted MAP policy can protect brand image, uphold retailer confidence, and prevent price wars that could undermine the market. This article explores how an automotive aftermarket company should formulate its …