The Snowball Effect of MAP Violations: Why Staying Compliant is Essential for Retailers
One of the biggest challenges that retailers face when it comes to MAP is the snowball effect. When one retailer…
Donnie La Curan
The Benefits of an Equally Enforced MAP Policy for Manufacturers, Retailers, and Consumers
At Bridge Below we are constantly reminded of the importance of an equally enforced Manufacturers Advertised Price (MAP) policy. For…
Donnie La Curan
Why It’s Important to Monitor MAP Over Holidays
Being right in the middle of the holidays, it’s important for you to monitor your Manufacturer’s Asking Price (MAP) to…
Mike Raburn
The importance of enforcing a MAP policy
The importance of not only having but also enforcing a MAP policy cannot be overstated. For one, a MAP policy…