How Brands Can Boost Sales by Auditing and Fixing Customer Product Pages

Catalog managers understand the importance of accurate product data, but maintaining precision across multiple retailers is a daunting task. You craft compelling product content to outshine competitors, yet errors like incorrect images, missing details, or wrong fitment information often appear on retailer sites. Worse, these issues sometimes reach your boss’s inbox, causing embarrassment and frustration. While perfection is elusive, you …

Weighing the Pros and Cons: Monitoring MAP on Some VS All SKUs

In the intricate world of retail, Minimum Advertised Price (MAP) policies are an indispensable compass. Businesses, however, often face a dilemma—should they apply MAP monitoring to a select number or all Stock Keeping Units (SKUs)? In light of employing a MAP monitoring company, this decision becomes especially crucial, as the quantity of SKUs monitored directly impacts cost. This article presents …

5 Key Benefits of Implementing MAP Pricing Policies in Your Automotive Business

As we find ourselves navigating the rapidly evolving landscape of the automotive industry, one thing remains a constant cornerstone for business success – an effective pricing strategy. In recent years, more and more automotive businesses have been exploring the benefits of Minimum Advertised Price (MAP) policies. But what exactly does this mean, and why should you consider implementing it in …

How MAP Policy Violations in Retailing Follow the 80-20 Pareto Principle

Understanding the dynamics of Minimum Advertised Price (MAP) policy violations is crucial for manufacturers and retailers alike. This importance is especially emphasized in the realm of online retailing, where price fluctuations can be more fluid and immediate. Intriguingly, this niche of pricing policy compliance tends to follow an age-old economic principle – the 80-20 rule, also known as the Pareto …

Navigating the Discount Provided by Amazon Maze

The “Discount provided by Amazon” is a program where Amazon imposes discounts on products sold by third-party sellers on its platform. This section will provide an in-depth understanding of how this program operates. Automatic Discounts One of the key features of this program is that the discounts are applied automatically. Sellers may not be aware that their products are being …

The Art of Crafting a MAP Policy for the Automotive Aftermarket: Strike System, Enforcement, and Retailer Perspectives

In the competitive landscape of the automotive aftermarket industry, a Minimum Advertised Price (MAP) policy plays a critical role in maintaining brand value and promoting fair competition among retailers. A well-crafted MAP policy can protect brand image, uphold retailer confidence, and prevent price wars that could undermine the market. This article explores how an automotive aftermarket company should formulate its …