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Featured image for “The Snowball Effect of MAP Violations: Why Staying Compliant is Essential for Retailers”

The Snowball Effect of MAP Violations: Why Staying Compliant is Essential for Retailers

One of the biggest challenges that retailers face when it comes to MAP is the snowball effect. When one retailer…

Donnie La Curan

Featured image for “The Benefits of an Equally Enforced MAP Policy for Manufacturers, Retailers, and Consumers”

The Benefits of an Equally Enforced MAP Policy for Manufacturers, Retailers, and Consumers

At Bridge Below we are constantly reminded of the importance of an equally enforced Manufacturers Advertised Price (MAP) policy. For…

Donnie La Curan

Featured image for “Why It’s Important to Monitor MAP Over Holidays”

Why It’s Important to Monitor MAP Over Holidays

Being right in the middle of the holidays, it’s important for you to monitor your Manufacturer’s Asking Price (MAP) to…

Mike Raburn

Featured image for “The importance of enforcing a MAP policy”

The importance of enforcing a MAP policy

The importance of not only having but also enforcing a MAP policy cannot be overstated. For one, a MAP policy…

Mike Raburn

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