The eBay VeRO Program: A Robust Tool for Managing Your MAP Policy
In the highly competitive world of e-commerce, maintaining the integrity of your brand’s value is a critical concern. Manufacturers and retailers often implement Minimum Advertised Price (MAP) policies to safeguard their brand equity and ensure a level playing field for all their distributors. However, enforcing these policies across vast online platforms can be challenging. This is where eBay’s Verified Rights …