Our Story
Founded in 2013, Bridge Below Inc. emerged from a recognized need within the automotive industry for precise pricing data and robust MAP (Minimum Advertised Price) enforcement. The inception of Bridge Below was driven by a group of visionaries who, since 1999, have been pioneers in custom e-commerce applications.
Our roots in technology and automotive passion trace back to the late '90s, when our founding team began crafting tailored solutions that would one day revolutionize automotive aftermarket operations. Over the years, we have grown beyond our initial focus, developing comprehensive custom application services that cater specifically to the needs of the automotive aftermarket.
We have collaborated with dozens of aftermarket companies, continually expanding our services and refining our tools to stay ahead of the industry's evolving demands. Our most recent innovation, True View Audit (TVA), is a testament to our ongoing commitment to advancing our offerings.
At the core of Bridge Below are car enthusiasts and tech experts—true "car geeks" and "computer geeks." Our team members are not only developers and strategists but also custom car builders and seasoned veterans in automotive parts retail and distribution. This unique blend of skills and interests ensures that we understand our clients' needs from both a technical and a practical standpoint.
At Bridge Below Inc., we are more than just service providers. We are partners and collaborators, dedicated to navigating the complexities of aftermarket pricing and brand protection. Our mission is to empower manufacturers to maintain control over their brand integrity while fostering a transparent and equitable marketplace.
Meet Our Team
Founded by industry veterans who share a profound passion for the automotive world, we are pioneers in developing advanced, web-based platforms that address complex challenges faced by manufacturers and retailers alike. Our commitment extends beyond mere solutions; we are dedicated to enhancing the integrity and transparency of the marketplace.
Our dedicated team, led by pioneers Michael Raburn and Donald La Curan, embodies a rich tapestry of coding skills, market understanding, and a shared enthusiasm for all things automotive. At Bridge Below Inc, we are more than just service providers; we are strategic allies who assist our clients in navigating the evolving complexities of the aftermarket industry with innovative solutions and steadfast support.
Michael Raburn, CEO & Co-founder
Michael is a pioneer in the e-commerce space, with a rich history in the automotive aftermarket industry. Since building his first e-commerce site in 1998, Michael has demonstrated a deep understanding of the market dynamics and the importance of maintaining margins and brand value. As the owner and operator of a large aftermarket retail site until the late 2000s, Michael experienced firsthand the challenges posed by MAP violations on auction and retail sites with inadequate oversight.
A staunch advocate for MAP programs, Michael spent years collaborating with various manufacturers to counteract violators and protect their brands. In 2013, he channeled his passion and expertise into the creation of Bridge Below Inc, a company dedicated to helping manufacturers succeed with their MAP initiatives. With over 25 years of automotive business experience and a coding background that spans back to the 1980s, Michael's extensive knowledge and commitment to staying at the forefront of technology make him an ideal leader for Bridge Below Inc and a trusted partner in your MAP program's success.
Donald La Curan, CTO & Co-founder
Donald is a seasoned programmer with a passion for the automotive aftermarket. Since beginning his programming career in 1997, Donald has constantly evolved his skills to stay at the forefront of technology. In 2006, he ventured into e-commerce, specifically focusing on the sale of automotive aftermarket parts. Later in the 2000’s was when he recognized the impact of MAP violations on sales and the need for a comprehensive solution.
Driven by the desire to level the playing field for businesses, Donald developed an internal tool to reveal the extent of MAP violations in the industry. This initial tool laid the groundwork for Bridge Below Inc's sophisticated MAP enforcement platform, which now helps numerous manufacturers protect their brand and maintain profitability. As our CTO, Donald's unwavering commitment to innovation and his deep understanding of the automotive aftermarket make him an invaluable asset to your MAP program's success.
Marnie Kramer, Marketing Manager
Marnie brings a wealth of automotive marketing experience and a true passion for cars to her role as Marketing Manager at Bridge Below Inc. A past SEMA PRO member, Marnie has a diverse background spanning dealer, aftermarket, original equipment (OE), data, and collision sectors. This comprehensive understanding of the industry allows her to develop targeted marketing strategies that resonate with our clients and stakeholders.
With a career dedicated to automotive marketing from the very beginning, Marnie's enthusiasm and expertise in the field make her an invaluable asset to our team. Her commitment to promoting the benefits of MAP enforcement and helping manufacturers protect their brand value and maintain profitability aligns perfectly with Bridge Below Inc's mission. You can trust Marnie to effectively communicate the advantages of our MAP enforcement solutions and support your brand's success in the competitive automotive aftermarket landscape.