Why Auditing Your Product Data is Now a Profit Driver for Brands

In the automotive aftermarket, accurate product data isn’t just about professionalism—it’s about profit. A single incorrect image or fitment detail on a reseller’s site can trigger returns, lost sales, or damage to your brand’s reputation. Yet, many brands still don’t audit how their data appears online—not because they don’t care, but because the effort historically outweighed the benefits The Old …

How Brands Can Boost Sales by Auditing and Fixing Customer Product Pages

Catalog managers understand the importance of accurate product data, but maintaining precision across multiple retailers is a daunting task. You craft compelling product content to outshine competitors, yet errors like incorrect images, missing details, or wrong fitment information often appear on retailer sites. Worse, these issues sometimes reach your boss’s inbox, causing embarrassment and frustration. While perfection is elusive, you …