One of the biggest challenges that retailers face when it comes to MAP is the snowball effect. When one retailer violates MAP and advertises a product at a lower price, it can cause other retailers to follow suit. This creates a cascading effect that can quickly spiral out of control. The problem with this is that it can lead to …

At Bridge Below we are constantly reminded of the importance of an equally enforced Manufacturers Advertised Price (MAP) policy. For manufacturers, a MAP policy sets the minimum price that retailers are allowed to sell their products for, helping to ensure that the manufacturer’s brand is being represented fairly in the marketplace. However, enforcing a MAP policy can be a daunting …

Being right in the middle of the holidays, it’s important for you to monitor your Manufacturer’s Asking Price (MAP) to ensure you don’t have an increase in MAP violations. MAP violations occur when retailers or resellers sell products at prices lower than what is set by the manufacturer. This article will explain why MAP violations are more likely to occur …

The importance of not only having but also enforcing a MAP policy cannot be overstated. For one, a MAP policy ensures that all retailers are selling the product at a fair and consistent price. This not only protects the brand’s reputation, but it also ensures that consumers are not being misled by false or deceptive advertising. Furthermore, a MAP policy …