How MAP Policies Help Maintain Healthy Competition in the Automotive Aftermarket Industry

As the automotive aftermarket industry continues to grow, maintaining healthy competition among manufacturers, distributors, and retailers is essential. One way to ensure fair competition and protect brand reputation is through the implementation of Minimum Advertised Price (MAP) policies. MAP policies are agreements between manufacturers and their authorized retailers that establish a minimum price at which the manufacturer’s products can be …

Ensuring Accurate Product Information for Automotive Aftermarket Manufacturers

As an automotive aftermarket manufacturer, it’s crucial that you have accurate and up-to-date product information on your dealers’ retail websites. This includes high-quality images, detailed descriptions, and accurate fitment information. However, it’s not always easy to ensure that your product information is accurate out there, especially if you have a large number of products or if you rely on third-party …

How MAP Monitoring Supports Consumer Protection in the Automotive Aftermarket

The automotive aftermarket is a vast industry that offers a wide range of products to car owners. It’s essential to ensure that these products are of good quality and meet the expectations of consumers. To achieve this, many companies in the automotive aftermarket have turned to Minimum Advertised Price (MAP) monitoring to support consumer protection. MAP monitoring is a practice …

Why It’s Important to Monitor MAP Over Holidays

Being right in the middle of the holidays, it’s important for you to monitor your Manufacturer’s Asking Price (MAP) to ensure you don’t have an increase in MAP violations. MAP violations occur when retailers or resellers sell products at prices lower than what is set by the manufacturer. This article will explain why MAP violations are more likely to occur …