At Bridge Below we are constantly reminded of the importance of an equally enforced Manufacturers Advertised Price (MAP) policy.
For manufacturers, a MAP policy sets the minimum price that retailers are allowed to sell their products for, helping to ensure that the manufacturer’s brand is being represented fairly in the marketplace. However, enforcing a MAP policy can be a daunting task, as manufacturers must ensure that all retailers are adhering to the policy. This is where Bridge Below comes in.
Our MAP monitoring services provide manufacturers with the tools and resources they need to effectively enforce their MAP policy. We track the prices of a manufacturer’s products across a variety of retailers, alerting the manufacturer when a retailer is selling their products below the MAP price. This allows manufacturers to take swift action to correct the issue and ensure that their MAP policy is being equally enforced.
But the benefits of an equally enforced MAP policy extend beyond just the manufacturer. For retailers, a MAP policy helps to level the playing field and ensures that all retailers are able to compete on a fair basis. Without a MAP policy, some retailers may be tempted to sell products at significantly lower prices in order to drive sales, which can put pressure on other retailers to lower their prices as well. This can lead to a race to the bottom, where retailers are constantly undercutting each other in order to stay competitive, ultimately leading to lower profits for everyone. A MAP policy helps to prevent this downward spiral by setting a minimum price that all retailers must adhere to. This allows retailers to maintain their profit margins and ensures that they are able to stay in business.
For consumers, a MAP policy helps to prevent confusion and ensure that they are paying a fair price for a product. Without a MAP policy, consumers may be unsure of what a fair price for a product is, and may be swayed by low prices that may not accurately reflect the value of the product. A MAP policy helps to establish a baseline price that consumers can trust, which can help to build confidence in the marketplace.
An equally enforced MAP policy is important for manufacturers, retailers, and consumers alike. It helps manufacturers to protect their brand and ensures that their products are being represented fairly in the marketplace. It levels the playing field for retailers and helps them to maintain their profit margins. And it provides consumers with confidence in the marketplace, ensuring that they are paying a fair price for a product. With Bridge Below’s MAP monitoring services, enforcing a MAP policy has never been easier.