Crafting a Compliant and Effective Minimum Advertised Price (MAP) Policy
Drafting a Minimum Advertised Price (MAP) policy can be a critical aspect of a manufacturer’s or supplier’s overall business strategy. MAP policies help to maintain brand image, support resellers, and avoid price wars. However, creating such a policy needs careful planning and execution to ensure legal compliance and effectiveness. This article will guide you through the do’s and don’ts of …