In the digital age, your brand is more than just a logo or a tagline; it’s a collection of your company’s values, reputation, and identity. As businesses increasingly move online, the need for online brand protection has never been more critical. Understanding Online Brand Protection Online brand protection is the process of safeguarding your brand’s digital assets from threats such …

In the competitive business landscape, brands are constantly looking for ways to protect their products and maintain a healthy, sustainable relationship with their dealers. Unilateral Pricing Policy (UPP) and Minimum Advertised Price (MAP) authorized dealer programs are two such strategies that offer tremendous benefits to companies. These policies not only safeguard the brand image but also ensure profit margin stability, …

In the dynamic world of e-commerce, a competitive pricing strategy is a crucial tool for success. This approach involves considering competitor prices while setting your own, a necessity given that online shoppers frequently compare prices before making a purchase decision. Competitive pricing is not about merely matching or undercutting competitor prices. Instead, it’s about using competitor prices as a significant …

The First Sale Doctrine is a legal principle that plays a crucial role in the commerce and resale market. It’s essential for businesses and intellectual property owners to understand this doctrine to protect their brand and maintain control over their products. What is the First Sale Doctrine? The First Sale Doctrine is a legal concept in copyright law that limits …

Brand identity, a term that has become increasingly important in today’s competitive business landscape, refers to the visible elements of a brand that distinguish it in consumers’ minds. It’s the unique fingerprint of a company, encompassing the logo, colors, typography, and images that work together to define the brand’s personality and style. What is Brand Identity? Brand identity is more …

Minimum Advertised Price (MAP) policies are crucial in maintaining brand value, preserving margins, and fostering healthy relationships with retailers. However, enforcement of these policies can be challenging. It’s not just the responsibility of a single department – the entire company needs to be involved. From the eCommerce team to the legal team, everyone plays a crucial role. In this article, …