Minimum Advertised Price (MAP) policies have long been a pillar of manufacturer-retailer relationships. By setting a lower limit on the price at which a product can be advertised, manufacturers aim to protect their brand reputation, maintain fair competition among retailers, and avoid price wars that can devalue their products. However, recently, there’s been an increasing number of retailers asking for …

Amazon, as the world’s largest online marketplace, accommodates a wide variety of sellers, each using their unique selling strategies and sourcing methods. This diversity has led to a broad range of practices, some more in line with manufacturers’ wishes and others less so. One of the most significant issues faced by manufacturers is maintaining their minimum advertised price (MAP) policies …

Drafting a Minimum Advertised Price (MAP) policy can be a critical aspect of a manufacturer’s or supplier’s overall business strategy. MAP policies help to maintain brand image, support resellers, and avoid price wars. However, creating such a policy needs careful planning and execution to ensure legal compliance and effectiveness. This article will guide you through the do’s and don’ts of …

In the digital age, your brand is more than just a logo or a tagline; it’s a collection of your company’s values, reputation, and identity. As businesses increasingly move online, the need for online brand protection has never been more critical. Understanding Online Brand Protection Online brand protection is the process of safeguarding your brand’s digital assets from threats such …

In the competitive business landscape, brands are constantly looking for ways to protect their products and maintain a healthy, sustainable relationship with their dealers. Unilateral Pricing Policy (UPP) and Minimum Advertised Price (MAP) authorized dealer programs are two such strategies that offer tremendous benefits to companies. These policies not only safeguard the brand image but also ensure profit margin stability, …

In the dynamic world of e-commerce, a competitive pricing strategy is a crucial tool for success. This approach involves considering competitor prices while setting your own, a necessity given that online shoppers frequently compare prices before making a purchase decision. Competitive pricing is not about merely matching or undercutting competitor prices. Instead, it’s about using competitor prices as a significant …