Protect Your Million-Dollar Product Launches with Pennies

Why Neglecting Retailer Listings Undermines Your Investment Imagine this: You’ve just approved the launch of a new performance auto part—a camshaft, turbo, or fuel injector. The process was exhaustive: Engineering: Countless hours of research, design, testing, and validation. Marketing: Naming workshops, brochures, dyno charts, and video shoots. Team Effort: Engineers, catalog managers, sales leaders, photographers, and copywriters all poured in …

The Hidden Sales Booster: Auditing Your Product Listings on Retailer Sites

Every automotive aftermarket manufacturer is asking: How do we boost sales without discounting, overworking the team, or adding complexity? Common strategies like aggressive promotions, enhanced content, catalog updates, or increased outreach are already in play. But one powerful, often overlooked solution is hiding in plain sight: audit how your products appear on retailer sites and fix what’s costing you sales. …

Why Auditing Your Product Data is Now a Profit Driver for Brands

In the automotive aftermarket, accurate product data isn’t just about professionalism—it’s about profit. A single incorrect image or fitment detail on a reseller’s site can trigger returns, lost sales, or damage to your brand’s reputation. Yet, many brands still don’t audit how their data appears online—not because they don’t care, but because the effort historically outweighed the benefits   The …

How Brands Can Boost Sales by Auditing and Fixing Customer Product Pages

Catalog managers understand the importance of accurate product data, but maintaining precision across multiple retailers is a daunting task. You craft compelling product content to outshine competitors, yet errors like incorrect images, missing details, or wrong fitment information often appear on retailer sites. Worse, these issues sometimes reach your boss’s inbox, causing embarrassment and frustration. While perfection is elusive, you …

Weighing the Pros and Cons: Monitoring MAP on Some VS All SKUs

In the intricate world of retail, Minimum Advertised Price (MAP) policies are an indispensable compass. Businesses, however, often face a dilemma—should they apply MAP monitoring to a select number or all Stock Keeping Units (SKUs)? In light of employing a MAP monitoring company, this decision becomes especially crucial, as the quantity of SKUs monitored directly impacts cost. This article presents …

5 Key Benefits of Implementing MAP Pricing Policies in Your Automotive Business

As we find ourselves navigating the rapidly evolving landscape of the automotive industry, one thing remains a constant cornerstone for business success – an effective pricing strategy. In recent years, more and more automotive businesses have been exploring the benefits of Minimum Advertised Price (MAP) policies. But what exactly does this mean, and why should you consider implementing it in …