Protect Your Million-Dollar Product Launches with Pennies

Why Neglecting Retailer Listings Undermines Your Investment Imagine this: You’ve just approved the launch of a new performance auto part—a camshaft, turbo, or fuel injector. The process was exhaustive: Engineering: Countless hours of research, design, testing, and validation. Marketing: Naming workshops, brochures, dyno charts, and video shoots. Team Effort: Engineers, catalog managers, sales leaders, photographers, and copywriters all poured in …

The Hidden Sales Booster: Auditing Your Product Listings on Retailer Sites

Every automotive aftermarket manufacturer is asking: How do we boost sales without discounting, overworking the team, or adding complexity? Common strategies like aggressive promotions, enhanced content, catalog updates, or increased outreach are already in play. But one powerful, often overlooked solution is hiding in plain sight: audit how your products appear on retailer sites and fix what’s costing you sales. …

Weighing the Pros and Cons: Monitoring MAP on Some VS All SKUs

In the intricate world of retail, Minimum Advertised Price (MAP) policies are an indispensable compass. Businesses, however, often face a dilemma—should they apply MAP monitoring to a select number or all Stock Keeping Units (SKUs)? In light of employing a MAP monitoring company, this decision becomes especially crucial, as the quantity of SKUs monitored directly impacts cost. This article presents …

5 Key Benefits of Implementing MAP Pricing Policies in Your Automotive Business

As we find ourselves navigating the rapidly evolving landscape of the automotive industry, one thing remains a constant cornerstone for business success – an effective pricing strategy. In recent years, more and more automotive businesses have been exploring the benefits of Minimum Advertised Price (MAP) policies. But what exactly does this mean, and why should you consider implementing it in …

How MAP Policy Violations in Retailing Follow the 80-20 Pareto Principle

Understanding the dynamics of Minimum Advertised Price (MAP) policy violations is crucial for manufacturers and retailers alike. This importance is especially emphasized in the realm of online retailing, where price fluctuations can be more fluid and immediate. Intriguingly, this niche of pricing policy compliance tends to follow an age-old economic principle – the 80-20 rule, also known as the Pareto …

Navigating the Discount Provided by Amazon Maze

The “Discount provided by Amazon” is a program where Amazon imposes discounts on products sold by third-party sellers on its platform. This section will provide an in-depth understanding of how this program operates. Automatic Discounts One of the key features of this program is that the discounts are applied automatically. Sellers may not be aware that their products are being …