The First Sale Doctrine: Understanding and Protecting Your Brand

The First Sale Doctrine is a legal principle that plays a crucial role in the commerce and resale market. It’s essential for businesses and intellectual property owners to understand this doctrine to protect their brand and maintain control over their products. What is the First Sale Doctrine? The First Sale Doctrine is a legal concept in copyright law that limits …

Understanding and Building a Strong Brand Identity

Brand identity, a term that has become increasingly important in today’s competitive business landscape, refers to the visible elements of a brand that distinguish it in consumers’ minds. It’s the unique fingerprint of a company, encompassing the logo, colors, typography, and images that work together to define the brand’s personality and style. What is Brand Identity? Brand identity is more …

Cross-Departmental Collaboration: Enforcing MAP Policies at Your Company

Minimum Advertised Price (MAP) policies are crucial in maintaining brand value, preserving margins, and fostering healthy relationships with retailers. However, enforcement of these policies can be challenging. It’s not just the responsibility of a single department – the entire company needs to be involved. From the eCommerce team to the legal team, everyone plays a crucial role. In this article, …

Strategies for Brands to Effectively Manage Minimum Advertised Price Violations

In the world of e-commerce, MAP (Minimum Advertised Price) violations pose a significant challenge for brands. These violations occur when a retailer advertises a product below the minimum price set by the manufacturer in their MAP policy. This article will delve into the intricacies of MAP violations and offer strategies for brands to effectively manage and mitigate them. Understanding MAP …

Price Erosion and Its Mitigation: The Role of MAP and UPP

In the dynamic world of commerce, price is an ever-evolving factor that significantly impacts a company’s profitability and market position. One of the challenges businesses often face is price erosion. This article delves into the concept of price erosion, its causes, and how to prevent it, with a focus on the roles of Minimum Advertised Price (MAP) and Unilateral Pricing …

The Challenges of In-House MAP Monitoring

Minimum Advertised Price (MAP) plays a crucial role in maintaining brand value, pricing integrity, and fair competition in the market. With the increasing prevalence of MAP policies among manufacturers and suppliers, businesses face several challenges when it comes to in-house MAP monitoring. In this blog post, we will explore these challenges and discuss possible solutions. Monitoring minimum advertised prices can …