Strategies for Brands to Effectively Manage Minimum Advertised Price Violations
In the world of e-commerce, MAP (Minimum Advertised Price) violations pose a significant challenge for brands. These violations occur when a retailer advertises a product below the minimum price set by the manufacturer in their MAP policy. This article will delve into the intricacies of MAP violations and offer strategies for brands to effectively manage and mitigate them. Understanding MAP …