In the vast world of e-commerce, maintaining the integrity and value of a brand is crucial. With millions of sellers and products, marketplaces like Amazon can be a challenging environment for brand owners to maintain their brand identity and product pricing. Fortunately, Amazon has recognized these challenges and introduced the Amazon Brand Registry program to help brand owners protect their …

In the highly competitive retail landscape, businesses continually look for ways to gain a competitive edge. More than ever, this competitive edge is fueled by data. But not just any data will suffice. The key is high-quality data, which forms the foundation of actionable retail intelligence. Understanding Data Quality Before diving into why data quality is critical for retail intelligence, …

In the highly competitive world of e-commerce, maintaining the integrity of your brand’s value is a critical concern. Manufacturers and retailers often implement Minimum Advertised Price (MAP) policies to safeguard their brand equity and ensure a level playing field for all their distributors. However, enforcing these policies across vast online platforms can be challenging. This is where eBay’s Verified Rights …

Every e-commerce merchant strives to make their product stand out, attract potential customers, and maintain a healthy profit margin. One critical aspect that contributes to achieving these goals is strategic and competitive pricing. However, to effectively implement this strategy, there’s a need for an intelligent tool that aids merchants in monitoring product pricing across various platforms. In the Walmart marketplace, …

In the world of e-commerce and online retail, one of the key challenges faced by manufacturers and brand owners is the preservation of their products’ perceived value. An integral policy in this regard is the Minimum Advertised Price (MAP) policy, which sets the lowest price at which a retailer can advertise a product for sale, but not necessarily the lowest …

In the world of retail, maintaining brand integrity and profitability is paramount. One of the key strategies employed by manufacturers and brands to achieve this is Minimum Advertised Price (MAP) enforcement. This article will delve into the intricacies of MAP enforcement and how secret shopping can be a game-changer in ensuring compliance. Understanding MAP Enforcement MAP enforcement refers to the …