Protect Your Million-Dollar Product Launches with Pennies

Why Neglecting Retailer Listings Undermines Your Investment

Imagine this: You’ve just approved the launch of a new performance auto part—a camshaft, turbo, or fuel injector. The process was exhaustive:

  • Engineering: Countless hours of research, design, testing, and validation.

  • Marketing: Naming workshops, brochures, dyno charts, and video shoots.

  • Team Effort: Engineers, catalog managers, sales leaders, photographers, and copywriters all poured in time.

  • Launch Campaign: PR, distributor education, dealer training, and trade show booths.

By the time your part hits the market, it represents hundreds of hours and hundreds of thousands—if not millions—of dollars in investment. But then, it appears on a retailer’s website with:

  • The wrong hero image.

  • A truncated product title.

  • Incorrect fitment data, sending customers the wrong part.

All that work, investment, and promise—wasted.

The Cost of Neglect

In the automotive aftermarket, too many brands assume the job is done once ACES and PIES files are sent to retailers. But hope is not a strategy. Data audits reveal that 58% of product listings on retailer sites contain errors, with the most damaging being:

  • Fitment Data: Customers order the wrong part, leading to returns.

  • Primary Images: Products look cheap, incorrect, or invisible.

  • Titles and Descriptions: Your product’s story gets lost or misrepresented.

These aren’t minor oversights—they directly cause lost sales, increased returns, and eroded brand trust.

Pennies to Protect Millions

Here’s the hard truth: You’ll invest millions to bring a product to market but hesitate to spend pennies per SKU per month to ensure it’s displayed correctly where customers shop. That’s like buying a Ferrari and leaving it unlocked in a rough neighborhood because “insurance seems expensive.”

Fortunately, the landscape has changed. Auditing used to mean manual checks, endless spreadsheets, and weeks of effort—work nobody wanted. Now, with AI and web scraping, you can audit every retailer listing in hours, not weeks. What was once a costly chore is now a powerful ROI driver that:

  • Boosts sales by fixing critical errors.

  • Protects your brand’s reputation.

  • Strengthens retailer relationships.

All for less than the cost of a daily coffee.

A Call to Leadership

If you’re in the C-suite, this isn’t just a catalog manager’s issue—it’s a strategic decision. Will you allow your multi-million-dollar product launches to be undermined by thousands of flawed listings? Or will you invest a fraction of that budget to ensure your story, images, and fitment data are correct everywhere customers shop?

The job isn’t done when you launch the part. It’s not done when you send the data. It’s done when you confirm your product looks right and sells right on the digital shelf. Anything less is leaving money on the table.

Take Action Now

With tools like True View Audit, auditing is fast, affordable, and automated. For pennies per SKU, you can protect your investment, recapture lost sales, and ensure your brand shines. Don’t let bad listings sabotage your hard work. Contact us for a free audit of a sample of your SKUs to see the difference it makes.